Business

In this course, Google Apps trainer Susan Metz demonstrates how to streamline the communication process using Gmail's advanced and hidden features. The course shows how to create filters to manage the flow of messages and demonstrates Gmail's powerful search function. The course also describes how to customize the inbox and organize names and email addresses using the Contact Manager.

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In this course, Susan Metz shows how to personalize email, manage multiple accounts, and be more productive with the Google email service. The course offers tips and tricks for customizing Gmail to suit your needs; working efficiently with shortcuts; taking advantage of labels; integrating with Calendar, Google Docs, and social media; using voice and video chat; implementing time management in Gmail; and much more

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Leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. Author David Booth shows how to start using this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities. The course also provides an introduction to paid search advertising, an overview of the AdWords platform and interface, and lessons on keyword research, conversion tracking, and campaign optimization.

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Google Apps is a service from Google which makes online collaboration with others via several Google products easy to use. It features several Web applications with similar functionality to traditional office suites, including: Documents (Docs), Spreadsheets, Presentations, Gmail, Calendar and much more. Users of Google Apps have found ways to maximize use of Google Apps and its many features, including use of Google Maps and Google Docs. This course also covers the use of Google as an Internet search tool as well as Google's new web browser - Google Chrome. This course, by Arthur Lee, assumes no prior knowledge or background of Google products. Short demonstrations of a variety of Google search and applications are provided to give users a starting point to explore the ever-changing world of Google.
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In this course, Google Apps trainer Susan Metz demonstrates how to use this web-based calendar to manage both your personal and professional schedules. The course shows how to invite attendees and assign resources for any event with the scheduling tool, and how to monitor attendee responses. Tutorials on setting up tasks and troubleshooting errors are also included.

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Google Drive incorporates the document creation features of Google Docs with a cloud computing solution that keeps your content updated and synchronized across the web, your computer, and your mobile device. In this course, author Susan Metz teaches the essentials for creating, formatting, sharing, and editing Google documents, spreadsheets, presentations, and forms. The course also introduces the new Google Drive homepage, the Google Drive sync folder, and file management on the online web drive.

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Start building collaborative websites with the Google Apps built-in tool Google Sites. This course covers the best ways to create, edit, and customize a website with the easy-to-implement templates and gadgets in Google Sites. Author Susan Metz also shows how to customize the appearance of your site, create and manage pages, control navigation, insert media, and integrate Google Apps like Calendar and Docs.

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In this course, author Lorrie Thomas Ross teaches you how to use Google+ to effectively promote a business. Discover how to set up an account for a business or client, and add company information, post photos and video, create compelling copy to market products or services, and improve your reach with contacts. Find smart ways to leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with an audience. This course also shows you ways to improve market visibility and open an online dialogue about your business.

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An image is truly worth a thousand words, and working with images can be a challenge. Graphic Secrets for Business Professionals provides the tools needed to use images successfully in popular applications like Microsoft Word and PowerPoint, Apple Keynote, and more. Instructor Lesa Snider King goes over the importance of including images in business documents and presentations, and teaches every detail of how to do so effectively. The training covers choosing the right image to convey a message, resizing images for various projects, deciding what file format to use and when, "knocking out" backgrounds, and editing and retouching like a pro using Adobe Photoshop Elements. Also included are the four secrets of great design that ensure smart, professional, and effective documents and presentations. Exercise files accompany the tutorials.

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Learn the key tools and steps to build a successful startup (or at least reduce the risk of failure). 
Prior knowledge or experience are not required. Passion, tenacity, and a willingness to work hard are essential. Ideally, you'll join the class with at least a rough idea of the business model of the startup you'll work on step-by-step through the course of the class. You'll learn the key steps of the Customer Development process: how to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model far stronger.

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