By choice or by circumstance, most designers will be freelancing one or more times during their career. In this course, Petrula Vrontikis provides an overview of the financial and creative advantages and disadvantages of being self-employed, along with methods, tools, and insights for starting out. The course helps you customize a strategy for your unique situation, from setting up accounts and tracking business expenses, to entering into contracts and invoicing for your work. The last chapter contains Petrula's advice on maintaining good business relationships and tactics for staying motivated and inspired.
Start-ups and entrepreneurs are a mixed bunch. But one thing the winners all have in common Is – the ability to influence others. The ability to sell their ideas, sell their products, sell their service. And the graveyard of business startups is littered with companies that failed to grasp that most important, essential skill - the art of persuasion. That's what this course delivers in spades. The ability to get people to say 'YES'.
In this course, author Christopher Matthew Spencer shares his techniques for effective sales. Because a sale starts with finely honed communication skills, the course begins with communication and listening skills, and then explores the application of sales traits in everyday life—an ideal primer for making deals in business settings. This course also covers the basics of connecting with prospective clients, making convincing presentations, understanding and maximizing the sales cycle, measuring sales abilities, and practicing sales skills in role-playing scenarios.
In this course, photographer and graphics professional Taz Tally shows home and business users how to get the best results from their scanners. The course begins with a look at scanning essentials, including how to clean and care for a scanner, choose scanning software, and understanding concepts such as resolution and file format. Next, Taz uses the basic mode that most scanning software provides to show how to perform an array of common scanning jobs, from scanning photos and artwork to capturing text using optical character recognition. Three real-world projects are also included, which show the process of scanning something and then editing and sharing the results.
In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.
There are two sides to search engine optimization (SEO): on-page and off-page optimization. Off-page means getting links from other websites to point back to your site, which strengthens your site's position in search engine results. In this course, author Peter Kent dissects the anatomy of a link, explains how links affect page ranking, and reveals the properties that make an excellent inbound link. The course also evaluates reciprocal linking; link building via press releases, blogs, and articles; and the importance of using quality links that are search-engine friendly.
In this course, author Dennis Taylor shows how to use Excel for creating a simple database. The course explains the limits of Excel as a data management tool and spells out the design considerations for creating a database. It also demonstrates using tables to simplify database creation as well as the Form and Data Validation tools to manage data.