In Creating an Effective Resume, author Mariann Siegert provides step-by-step guidance on creating resumes that highlight accomplishments and specifically target a potential employer's needs. The course covers how to build a resume that encompasses action statements, keywords, styling, and effective content, while addressing common stumbling blocks such as handling employment gaps and career changes. Framing the resume as a vital component of a personalized marketing campaign, Mariann shows how to conduct employer research and utilize keyword optimization techniques to increase a resume's potential of being found by employers and recruiters on resume banks and job sites. Also included are tips on writing cover letters and thank-you notes. Exercise files accompany the course.
In this course, author Tim Slavin shows how to design and code an HTML email newsletter, including setting the final dimensions and color palette, placing images and copy in the code structures of the file, and defining the newsletter's parameters with tables within tables. The course demonstrates each step of building an HTML newsletter, up to testing and sending the email.
This course shows business analysts how to use SAP Crystal Reports 2011 to analyze and summarize data to make better decisions. Author Curt Frye teaches how to maximize the power of Crystal Reports and import and analyze data from a variety of places, including Excel, Access, HTML/XML files, and more. The course also shows you how to define and manage reports, summarize data, visualize data using charts, focus analysis by selecting which data a report summarizes, export report data, and connect to external data sources.
In this course, lynda.com Director of Learning and Development Britt Andreatta walks you through her delegation process, which helps you assign the right tasks to the right people and better develop your team and meet company needs. The course reveals what delegation can do for you and your team and introduces a four-phase model to delegate tasks and manage projects large and small. The phases include evaluating the task, handing the task over, supporting task completion, and closing the task. In between, learn how to pick the right level of autonomy for each task and the best ways to avoid micromanagement.
Having a killer Keynote deck isn't enough on its own. This course shows you how to wow your audience with a well-planned presentation. Author Rich Harrington shows you how to successfully export a Keynote deck once it's created and deliver the presentation. He also covers rehearsing your talking points, connecting to a screen, and creating handouts to accompany your slideshow.
A style guide helps clarify a company's voice, look, and identity. In this course, Nigel French explains the components that make a style guide—sometimes called a branding guidelines book. The course shows the importance of the style guide for maintaining logo integrity, a unified voice, and consistent use of typography, color, and imagery.
Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. In this course, designer Steve Harris shows how to design print assets like business cards, letterhead, and envelopes that build brand awareness and catch the reader's attention. Over the course of the design process, he shows how to create a complete package in Adobe InDesign and output it for professional printing.